Accomplished, entrepreneurial and visionary senior sports,health & wellbeing business leader and strategist

MARC MASSAD has had a successful and progressive international career spanning over 25 years offering groundbreaking sports, health and fitness solutions for clients of all abilities.  An energetic customer champion and sports pro delivering rapid turnaround and innovation, combined with a consistent track record in countering growth challenges, increasing revenue, expanding territories and increasing customer engagement and retention.  A forward-thinking thought leader with strong financial acumen and expertise in powering business success and revenue acceleration through building, leading, empowering, motivating and training highly-skilled cross-functional teams. 

Areas of Expertise:



  • Operational Strategy Execution
  • Revenue Generation Strategy
  • Sports & Fitness Management
  • Facilities Management
  • Executive Business Leadership
  • Strategic Partnership Growth
  • £MM Budget/P&L Management
  • Business Development/ Growth
  • Marketing & Sales Strategy
  • Customer Service Excellence
  • Cross-functional Leadership
  • Training, Coaching & Mentoring
  • Performance Management
  • Motivational & Public Speaking
  • Partnership Building